Biku case study One chat. A $6,000 sale.
This Biku case study shows how Biku Living & Design, a furniture, homewares and interior design business on the Gold Coast, uses SmartChatAI to answer website questions and turn them into sales.
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Biku is owned by Ryan Langford, SmartChatAI's founder. We built SmartChatAI for Biku first, so this is our own business, not an independent customer.
At a glance
The business
Furniture, homewares and interior design on the Gold Coast, selling online and running design projects.
The website
Over 1,000 pages of product and service content.
Set-up
"Less than 5 minutes" to a chatbot that knew the website, in Ryan's words.
The result
A $6,000 sale that started in the chat, and sales from chats every month, Ryan says.
Before
Before: enquiries fell through the cracks
Biku is a small team, usually with customers. Enquiries came in through a product form on the website, Facebook, Instagram and email.
"Having to log into multiple platforms each day just didn't happen. They fell through the cracks," Ryan says. "It was too hard to check all platforms while servicing customers and doing design jobs."
He wanted a way to talk to customers on the website, and "a centralised inbox for my staff to see all online enquiries". A custom chatbot cost too much for a small business.
Ryan Langford, owner, Biku Living & Design. Ryan is also SmartChatAI's founder.
By the time we replied, the sale was gone.
Ryan is also SmartChatAI's founder.
None of them held any information from our business.
Ryan is also SmartChatAI's founder.
What they tried
The chatbots they tried didn't know the business
"I looked at other chatbots and none of them held any information from our business, so how can a standard chatbot really help Biku customers?"
Ryan Langford, owner, Biku Living & Design. Ryan is also SmartChatAI's founder.
Setting it up
Setting it up: 1,000+ pages in minutes
Biku's website has over 1,000 pages of products and services. SmartChatAI read them for Ryan with its website crawl.
"SmartChat had a simple crawl system, so in less than 5 minutes I had a bot that knew all the details from our website to handle customer enquiries."
Ryan Langford, owner, Biku Living & Design. Ryan is also SmartChatAI's founder.
In less than 5 minutes I had a bot that knew all the details from our website.
Ryan is also SmartChatAI's founder.
What customers ask
What Biku's customers ask
Mostly questions about specific products (stock, sizes, delivery) and about the interior design service.
The chatbot answers from Biku's own website. When a customer is keen, it collects their details through the leads form, and the Biku team follows up.
Real questions from Biku's Inbox
- "How much is delivery only for the Frankie 200 to Burleigh Heads?"
- "Are these drum pendants in stock in black, 600 x 600?"
- "Does the cushion price include the cover and inner?"
- "Do you offer installation or assembly?"
- "What's your return policy?"
- "Could you check if the 250 cm is available to order?"
Real visitor questions from Biku's chatbot Inbox, 2026. Names removed and spelling tidied.
We made a $6k sale from the bot.
Ryan is also SmartChatAI's founder.
The result
The result: chats that turn into sales
"Our online customers started interacting with the site, and that turned into sales."
"It sends a notification when someone has left their details, so you can call them straight away, and that has turned into sales."
"We made a $6k sale from the bot. Each month I make money from it, where the customer has interacted with the bot, it answered the questions, and then we got a sale out of it."
Ryan Langford, owner, Biku Living & Design. Ryan is also SmartChatAI's founder.
What's next for Biku
Ryan is looking forward to the Shopify app, so the chatbot can help with stock and order questions. It's coming soon and isn't live yet. See the AI chatbot for online stores for what works today.
A digital employee trained on your business knowledge who answers questions for your online customers.
Ryan is also SmartChatAI's founder.
See the website chatbot, plans and pricing, or go back to the AI chatbot for small businesses overview.
Try it on your own website.
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